Dutch government ditches Holland to rebrand as the Netherlands
As part of new strategy, the Netherlands will be official name at Eurovision in May, Strategy2050.kz refers to TheGuardian.com.
The Dutch government has decided to stop describing itself as Holland and will instead use only its real name – the Netherlands – as part of an attempted update of its global image.
The national rebranding, which has been signed up to by business leaders, the tourist board and central government, will be rolled out later this year.
Ministers want to shift the international focus from certain aspects of national life with which the country is commonly associated, such as its recreational drug culture and the red-light district of Amsterdam.
As part of the new strategy, the Netherlands will be the official brand at the Eurovision song contest, which takes place in Rotterdam next May, and during the Olympic Games in Tokyo in 2020.
The nation’s football team, which is often referred to abroad as Holland, will solely be called the Netherlands in any official setting.
Kassym-Jomart Tokayev held meeting with leadership of law enforcement agencies
05 June 2020, 18:59
Kazakh Senate Speaker, U.S. Ambassador held talks
05 June 2020, 18:22
Healthcare Ministry purchased 87 vibroacoustic devices for lung pathology treatment
05 June 2020, 15:54
COVID-19: Kazakhstani doctors cured 90 more patients
05 June 2020, 14:38
Information Minister thanks journalists for their professionalism during COVID-19 pandemic
05 June 2020, 11:00
WHO: аround 130,000 new coronavirus cases detected globally over day
05 June 2020, 10:35
Indian military to take part in Victory Parade on Moscow’s Red Square
05 June 2020, 09:51
Kazakhstan reports 52 coronavirus-related death cases
05 June 2020, 09:17
Special report on siting chaired by Nursultan Nazarbayev to be on TV
04 June 2020, 18:20
Number of Kazakhstanis recovered from COVID-19 amounts to 6,469
04 June 2020, 16:47
7 boarding schools named after Abai to be built in Kazakhstan this year
04 June 2020, 13:13
Kazakhstan to build additional 80 schools by yearend
04 June 2020, 12:33
Three rgns in Kazakhstan may strengthen quarantine measures
04 June 2020, 11:59
WHO reports single-day increase in coronavirus cases by over 93,000
04 June 2020, 10:47
President once again addressed Kazakhstanis to observe quarantine measures
04 June 2020, 09:16