About the Logo
Strategy2050’s new logo represents a quintessence of oneness. Featuring the idea of harmony and unity, it focuses on the things symbolic of unity and community in the Kazakh conscience.
Shanyrak is in the core of the logo, also can be found in the Kazakh Coat-of-Arms. It is a morsel of the sky where one belongs in terms of the warmth of one’s home. We share the same sky, the same home Kazakhstan and the same national idea – Strategy2050.
The word shanyrak is formed of the word shan meaning the Sun. It therefore is perceived by Kazakh citizens as a symbol of unity of all peoples in the multinational country, residing in peace and unity under the same skies and Sun.
The Logo also depicts the lattice kerege being a light and firm foundation of the Kazakh yurt.
The kerege is a foundation the Strategy destined to be.
One can also see the strong rapport, friendship and understanding – handshake between brothers and sisters, fathers and children, all people of the country.
Meaning only unity can help Kazakh people achieve their objectives and usher in a new level of development and well-being.
The symbol provides the fundamentals: the National Emblem, Shanyrak, the comfort of wattle walls of the yurt, sunbeams of the vast steppes, the glare of the boundless sea, the handshake of brothers and sisters, fathers and children, all people of the country.
The Logo implies unity, and thus strength.
It is a formation of intersecting translucent beams merging into the shape of a circle, which is so close and relatable to the Kazakh people.