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About logo

A new logotype of Strategy -2050 - quintessence of the unity. It  represents  an idea  of harmony  and unity  by means of allusion  at  such  synonymic subjects of the material world as  cohesion  and community.

First ground for the logotype is  shanyrak, whose reflection we can see in the national emblem. Shanyrak is a symbol of a native sky through the prism of  home warmth. We have one sky, one  common home   Kazakhstan and one   national idea- Strategy -2050.

The word “shanyrak” comes from the word "Shan" - the sun. That is why, probably, it is seen as a symbol of unity of all peoples in a multinational country who live in peace and harmony under the one sky and the sun.

We can also see Kerege lattice in the new logo of the Strategy-2050, which is light and strong foundation of the Kazakh yurt.

The basis of the house - kerege, ground that should unite - Strategy.

In addition, in cross lines we can see bound strengths, firm friendship, handshake of brothers, sisters, fathers and children of people of the whole country. 

The Kazakhstani people could reach the defined goals and lead the country to a new level of development and welfare just through the unity. 

The Strategy symbol includes keystones:  national emblem, shanyrak, cosiness of woven walls of  yurta, plashes of sunlight  of unlimited steppes, lights of vasty deep of a sea handshake  of brothers, sisters, fathers and children of people of the whole country. 

The symbol’s core in the unity -  and therefore  in the strength.

The symbol  consist of cross  semi crystal beams forming  the sphere  which is twin  to the people of Kazakhstan





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